Demand Generation Manager
Picture this: starting your day with a smile, surrounded by a curious, inclusive, and motivated team that knows how to balance hard work with plenty of fun. Collaboration is at the heart of everything we do — whether it’s brainstorming new ideas, sharing a laugh, or diving into a quick match in our game room.
At Plauti, we specialize in something every business needs but often overlooks: clean and actionable data. In today’s world — where AI is transforming industries — clean data has never been more critical. After all, what good is AI if the data it relies on is outdated or inconsistent?
Since our founding in 2011, Plauti has evolved from a simple duplicate-check app into the #1 Data App on Salesforce AppExchange, trusted by more than 2,000 customers worldwide — from ambitious growing businesses to global brands like Nike, Disney, Sony, and Harvard University. We help organizations unlock the full potential of their customer data, enabling smarter decisions, better insights, and sustainable growth.
Plauti keeps Salesforce and Dynamics data clean and trustworthy — an unglamorous problem that a surprisingly passionate RevOps and admin crowd will happily talk your ear off about. Our demand gen fundamentals are solid; now we want an experimentation engine bolted on top and more of our growth machinery brought in-house, so we are looking for a As Demand Generation Manager.
This is a full-funnel, hands-on role for someone who thinks in hypotheses and treats “we’ve always done it this way” as a personal insult. You’ll own demand generation end-to-end — paid, email and automation, measurement, and conversion optimization. Paid currently runs through a contractor; the plan is for you to take it in-house over time, so you get to build the channel rather than babysit someone else’s.
If your reflex on every task is “can AI do this faster?”, you’ll feel at home.
On the practical side: this is a hybrid role, and we’d love to see you at the office a few times a week. Many of our team members come in even more often — not because they have to, but because the atmosphere makes it worth it. We value a healthy work-life balance and a flexible setup that lets you work in the way that suits you best.
At Plauti, trust, collaboration, and curiosity drive everything we do — and we can’t wait to see how your energy and commercial drive will help shape our next chapter!
Responsibilities
As a Demand Generation Manager, you'll focus on:
Experimentation and optimization (the fun part, and the whole point)
- Run a structured, hypothesis-driven testing program across every channel, using AI to test more, faster;
- Spot the opportunity, form the hypothesis, launch the test, watch the number move, report back with a prioritized proposal;
- Build new capture mechanisms — lead magnets, landing pages, forms — and test variants quickly.
Measurement you actually act on
- Own and spec the measurement setup — GA4, Google Tag Manager, server-side tracking — writing clear specs and directing our implementation contractor;
- Measure every campaign and report honestly on what’s working and what isn’t;
- Use AI to speed up analysis, and back every recommendation with evidence — not vibes.
Paid campaigns
- Plan and run paid across Google Ads, Microsoft Ads, ChatGPT Ads, and paid social;
- Write ad copy that converts — and know exactly why it does;
- Direct the contractor from day one and take paid fully in-house as spend grows;
- Treat wasted ad spend as a personal grievance.
Email marketing & marketing automation
- Own email automations and nurture flows end-to-end, turning a half-built setup into yours;
- Use AI to draft, personalize, and test at scale;
- Segment and personalize by default, never as an afterthought.
We welcome your application and value diversity within our team in all aspects, your background and experience are invaluable to our team. We can only consider applicants with a valid residence permit to work in the Netherlands.
What we’re looking for
- 3 - 5+ years in a B2B (ideally SaaS) demand gen, growth, or performance marketing
- A real experimentation/CRO track record - including tests yo killed, not just the ones you brag about
- Strong GA4 and Google Tag Manager skills, plus enough server-side tracking know-how, to direct implementation
- Hands-on paid capability (Google Ads, Microsoft Ads, Paid Social) - you can run it yourself and ideally you already do
- Ability to own an email/automation platform and build nurture flows
- An AI First way of working, and a habit of grabbing new tools before anyone tells you
- A self-starting streak - you initiate rather than wait
- Is fluent in Dutch and English, written and spoken
- Nice to have:
- Proven paid results at scale or prior in-house paid ownership (ChatGPT Ads a plus)
- Familiarity with the Salesforce and/or Microsoft Dynamics world - our buyers live there
- SQL or a BI tool (Looker, Power BI) for deeper self-serve analysis
- Experience marketing a technical or considered-purchase B2B product
Who are you?
- You get energy from proving impact, and mild irritation from decisions made on gut feel;
- Data excites you. Conversion metrics are basically your love language;
- You don’t wait to be handed a task — you spot it, hypothesize, test, and come back with numbers;
- Your first question is always “can AI do this smarter or faster?”
What you can expect
- A key leadership role in a growing international SaaS company
- Strong backing and long-term growth ambition
- A diverse and collaborative environment where different perspectives matter
- Flexibility when it comes to workplace and working hours.
- Real influence on customer experience, team development, and operational performance
- Think regular fun moments with colleagues, office drinks, team gatherings, and business events — combined with a great lunch spread in the office every day, fully taken care of and ready for everyone to enjoy.
We aim for our recruitment experience to be fast (around 3 weeks), enjoyable, and fruitful - for both sides.
You like what you read but you have questions before deciding to move forward? I got you! Happy to clarify any doubts, so you can make a good decision, whichever that is. If you are not ready to apply yet, email me your questions: [email protected]. If you are ready, talk to you soon!
A kind request: While we appreciate the efforts of agencies and recruiters, we manage our recruitment process fully in-house. We kindly ask you not to contact us regarding this role, as we will not respond to emails, calls, or other inquiries from external partners. Thank you for your understanding!
Apply now!
Do you want to join us as our new Demand Generation Manager? We are looking forward to hearing from you!
If you have any questions you can contact our Interim Recruiter, Silvia Ott
