5 steps: how to obtain trustworthy records
The world is changing too fast companies have had to adapt to entirely new communication channels in a single generation, with several areas to consider. For these entities to succeed, they need to reach the right audiences. Identifying customers can be challenging, and generating new opportunities is difficult. Therefore, it is vitally important that these companies ensure excellent database management, hence optimal follow-up. The reality is that human talent is not enough. They can only achieve their goals when they get help from technology.
But how can technology help businesses trust their data and get more opportunities? In this blog, Plauti shares how companies can ensure they have reliable data in just five steps.
1. Know where the records come from
One thing all companies have in common is the excessive communication channels. This happens digitally and analogously.
Having a native and holistic digital space helps companies keep all this data in one place. Cloud services undeniably required, such as CRMs (Customer Relationship Management). Entities need solutions that allow them to store large volumes of data. It is certainly not advisable to rely on something other than paper. Digitizing may sound time-consuming and complicated. However, using the right solution creates a better overview preventing possible drawbacks.
2. Validate the information
For employees to be able to provide follow-up, they need to have accurate data. They can make calls, emails, and letters, among others. While this human talent dedicates time to planning and decision-making, AI (Artificial Intelligence) ensures data quality. Platforms that read the records and verify them do exist. Many companies already make use of them.
By verifying any data record from the beginning, entities can know whom to contact and how to do it. Whether semi-automatic or automatic, this creates valuable data.
3. Standardize under a single format
Records coming in through multiple channels will likely be presented in different formats. This used to be an issue. All departments within a company need their databases to communicate with each other — “Pears to pears and apples to apples.”
Standardizing records gives the data direction. This action saves staff time and effort. If, for example, a university works with student grades (GPA), digital solutions can handle a single scale, regardless of the country of origin, thus facilitating the organization and data reading.
4. Identical records
One of the most common challenges in all industries. Having multiple contacts for the same customer is expected. Because several people are involved, detecting duplicates at the point of entrance is almost impossible using analog tools. In addition, opting for digital platforms makes reaching goals easier for the team and companies. Integrated solutions detect the existence of identical records in the databases and give you multiple options depending on the case (Delete, Merge, etc.). First, it will ensure that the data is good or junk before taking action.
A duplicate-free database guarantees that the business records everything discussed with customers. This way, there will be no room for double versions or ghosted follow-ups.
5. Handle bulk data
All the above steps sound simple regarding one or two registrations. But what about bulk data entry? As mentioned in the first step, entities need practical, easy-to-interpret, and user-friendly platforms to handle bulk data. These make it easy for personnel and administrators to search, organize and modify large volumes of data. In addition, this should be done in the shortest possible time without jumping from record to record.
In the future, companies may need to upgrade databases or migrate workspaces. Besides, it is not a safe option. Jumping from app to app to run a job takes too much time. Valuable information is even lost in the process. Holistic solutions allow entities to perform all actions in one place. Giving them the option to customize the way they look and function.
Time to step forward
The steps to follow are clear. Technology places solutions at the feet of industries. The only thing that separates organizations and institutions from contributing to the growth of society while obtaining benefits is the lack of initiative and misinformation. A solution that enables a true customer 360 experience will provide the answer to all data problems.
Trust your data by trusting technology.
