Let managers manage lead assignment

Let managers manage lead assignment. Flexible & fast.

Give managers control of routing: No IT needed

Allow country or regional managers to take control of routing and assignment, adjust teams in real-time, and balance workloads - without relying on IT.

Rigid systems, custom-coded rules, and limited visibility make lead and opportunity assignment a challenge. Managers struggle to control and update who gets assigned what, when, and how, leading to delays, inefficiencies, and overburdened IT teams.

With automated, flexible routing, country managers and sales leaders can manage assignments across territories, teams, and working hours—without IT intervention. Update rules, adjust assignments in real time, and ensure opportunities go to the right people with load balancing.

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The challenge: Lack of control and flexibility over assignments slows teams down

Assigning leads and opportunities shouldn’t be a manual task, and once automated it shouldn’t require custom code or IT support, because it causes major inefficiencies.

Without flexibility and visibility in assignment management, teams are stuck, unable to make the real-time adjustments needed to keep sales moving efficiently.

  • Country Managers
    • Managers spend hours each morning manually assigning leads and have little to no visibility on what happens next.
    • No control over lead queues - unable to manually add, remove, or adjust assignees without IT intervention.

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  • Sales & RevOps
  • IT & Salesforce Admins
The solution:

Smarter lead & opportunity assignment without IT dependence

A fully controlled, no-code approach to lead and opportunity assignment - ensuring managers can adjust routing in real time and teams get the right assignments at the right time.

Step 1: Assign leads & opportunities based on country, teams & ownership

Step 1: Assign leads & opportunities based on country, teams & ownership

• Route leads based on country-specific match rules - ensure regional teams only get relevant assignments.

• Assign opportunities to the right teams or individuals based on account ownership opportunity team roles or even distance.

Step 2: Load balance assignments to prevent overload

Step 2: Load balance assignments to prevent overload

• Distribute opportunities to reps with the fewest open deals, ensuring a fair and efficient pipeline.

• Set workload limits to prevent reps from being overwhelmed while ensuring equal distribution.

Step 4: Remove custom code & reduce admin work

Step 4: Remove custom code & reduce admin work

•Eliminate reliance on Apex-coded assignment rules that require constant maintenance.

• Give managers direct visibility into assignments instead of relying on IT for updates.

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Step 3: Give managers full control over assignments

Step 3: Give managers full control over assignments

• Turn team members on/off so the user calendar is respected, adjust routing rules, and manage assignment. All without IT involvement.

• Easily reassign leads and opportunities when team members are out or workloads shift.

Who benefits from this?

  • Country Managers
    • Managers no longer spend hours manually assigning leads because key users can quickly adapt assignment rules to facilitate new market initiatives. 
    •  Easily add/remove team members or shift workloads when needed. 
  • Sales & RevOps
  • IT & Salesforce Admins

Faster, Smarter, Scalable Assignment

• No more waiting on IT for updates.

• No more overloaded reps or missed deals.

• No more rigid, hardcoded routing rules.

Take full control of lead and opportunity assignment - without the complexity of a customized to death system.