Trusted Data
Confident Action

Our history

• Plauti began in 2011 with Duplicate Check -later renamed to Plauti Deduplicate- built to create a single, clear customer view in Salesforce by finding, merging, and preventing duplicates.
• In 2017, we launched Record Validation to validate and format core fields like email, address, and phone. This evolved into Plauti Verify.
• In 2020, we unified our tools into the Plauti Data Management (PDM) suite for Salesforce, consolidating prevention, cleanup, and governance into a single solution. Today, PDM is known as Plauti Platform.
• In 2022, we introduced the Data Action Platform to let teams take mass actions at scale. This capability now lives in Plauti Manipulate (bulk updates, conversions, deletes, and owner changes) and Plauti Assign (as a separate module for routing and record assignment, added in 2024 by acquiring Super Round Robin).
• Since then, we've added Plauti Restore (instant merge undo, and field-level restore, inside Salesforce), Plauti Agentforce (real-time actions inside Salesforce Agentforce), and the Plauti SDK to enforce data quality your way. We also expanded Plauti Deduplicate to Microsoft Dynamics.
• More recently, we launched Plauti Context to document your Salesforce metadata, run 20+ data quality analyses, and monitor trends over time, giving teams full visibility into the health of every field and object.

Today, Plauti serves 2,500+ customers globally, helping them manage their data with innovative, reliable solutions. Our goal is simple: to make data trustworthy so businesses can act with confidence and build meaningful connections. Trusted data, confident action.

Because when your data works, everything works.

Our vision

Every interaction should be built on trusted data, where organizations can act confidently, create genuine relationships, and drive success without uncertainty. We strive to make data management effortless so organizations can focus on what truly matters: connecting with people.

Core values

• Stronger relationships. We help create authentic interactions that strengthen relationships and drive customer loyalty by providing data that can be trusted.
• Confident action. We create trust in data, ensuring organizations can confidently act on their data.
• Humble expert. We value knowledge and collaboration and ensure our expertise helps organizations move forward.
• Dedicated commitment. We are dedicated to delivering results, providing long-term support, and continuously innovating to meet customer needs.