Other tools make you work around your own logic. Plauti runs on it — one ruleset, enforced everywhere. Bring your edge cases.
Plauti installs into your CRM and works on your records. Plugs directly into your automations.
Enterprise orgs hold millions of records. Cleaning them should not mean overnight batches somebody has to babysit.
Monitor, Clean, Prevent and Act. Together they cover the data quality lifecycle.
Score every object and field, understand and monitor your data.
Merge duplicates, verify contact data, standardize fields in bulk.
Stop bad data at every entry point.
Humans and AI act only on trusted data.
One ruleset, everywhere — every lifecycle job exposed in code, flows and agents.
Assess the health of your data object by object and field by field: fill rate, duplicate values, format patterns and more. You get a trend line and everyone works from the same picture and you know what to fix first.
Duplicates merged on your rules, with related records re-parented. Emails, phones and addresses checked and standardized. Whole objects corrected in bulk. Any merge or edit can be undone.
The same rules run at every entry point: manual saves, imports, the API, integrations, web forms, and whatever your AI agents write back.
Feed clean data to the systems that depend on it, route records the moment they land and let AI work on records it can trust.
Merges, edits, deletes and inserts can be rolled back — down to a single field, on the objects you track.
Roll a merge back and get the original records returned, with related records reattached. Covers Lead, Account, Contact and Case.
Restore a single value to what it was, without touching the rest of the record.
Restore up to 20 changes in one operation, with per-record results and a retry for just the failures.
Recover a deleted record with its relationships intact, not just the record shell.
Object, field, before and after, user and timestamp. Your permissions apply throughout.
Granular deduplication at scale
"When we compared Plauti to other tools, the key advantage was granularity. With Plauti you can set very specific merge criteria: choose which fields to compare, set thresholds, and control what happens with empty fields. Also, Plauti lets us run automatic, large-scale merges, where other tools require everything to be done manually, one by one."
Ana Marquez Salazar — Global CRM Manager
Roche Diagnostics
Walk through it yourself in a product tour, with nothing to install. Or book a demo and we'll run it against your own setup.
