Retail & CPG

Personalize the retail customer experience

The retail industry is in constant change. Your brick and mortar stores need to be rebuilt into experience centers, while your online presence needs to be quick, secure, and straightforward. On top of that, customers have exceedingly higher expectations of you and quickly share negative experiences online. New competition is developing each day.

Customers that feel valued and recognized come back for their next purchase. Personalizing their experience, both online and offline, is key to customer retention.

Improve marketing & sales effectiveness

Reduce failed deliveries in both email and post by up to 70%. Duplicates make up 20% of your contacts, merge them and profit from a true customer 360 view, better reporting, and opportunity assignment.

Offer the best customer experience

Customers expect a seamless experience across all your channels. Although customers nowadays encounter less friction when buying, the number of complaints is higher. This means you have to raise the bar. A single customer view is not only paramount for you, it is for your customers as well.

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Increase CRM adoption

Dirty data is one of the main reasons for failed CRM initiatives (Gartner, 2011). Use our suite to improve your data continuously. Enable your users to contribute to cleaner data without interfering in their daily jobs.

Comply with regulations

Individuals have the right to access, erase and restrict the processing of their data. To ensure a good follow-up to these requests, you need a single customer view.

Trusted by top global brands
“One of the key benefits is the ability to check for duplicate records on creation in Salesforce. This makes it possible to quickly check records on a daily basis, and resolve them much faster.”
Alun Dawes Head of ITS for Royal Agricultural University