Three areas of growth opportunity for the pharmaceutical and healthcare industries

Daniela Cajigal
Written by Daniela Cajigal in Blog
Three areas of growth opportunity for the pharmaceutical and healthcare industries
October 06, 2022
Reading time: less than a minute

The pharmaceutical and healthcare industries are going through challenging circumstances. Recent global events provide both a negative and positive ground for these markets.

On the one hand, there is a thriving boom in technology, from which companies benefit. This event invites investors to fund new projects. On the other hand, the population pays the consequences of the pandemic, which has changed business and communication practices in all areas. Despite seeming contrary, these two scenarios show a lack of modern internal and external processes. Both industries begin to glimpse the range of possibilities, welcoming new platforms, applications, and customs. These will help them make the most out of these opportunities instead of suffering from the inevitable global change.

Here are three areas of opportunity for growth that companies in the industry should consider if they want to avoid being left behind and getting lost among the competition.

1. Market expansion

As technology is transforming the job market, it is also enabling the emergence of new businesses and new solutions that adapt to new generational demands. This growing need creates greater demand. Adopting technology helps companies position themselves among the first places, differentiating themselves from the competition by opening new communication routes. In this way, regardless of the area of origin, a greater reach is obtained by reaching the right audiences and suppliers.

Companies that still conduct analog lead capture run the risk of missing opportunities. Leaders in these industries need to have platforms capable of managing the live status of each of those opportunities, accompanied by valuable data that facilitates conversion. They cannot rely entirely on human talent. Coworkers, doctors, pharmacists, and assistants are there to handle the more delicate tasks which need attention and time. AI (artificial intelligence) has been designed to support these staff in systematic processes effectively and efficiently.

2. Remote care

The pandemic has transformed the way businesses engage with the public. Customers and patients have found it convenient to request services and products from the comfort of their cell phones and computers, thus avoiding personal contact. Of course, going to the doctor is still necessary in many cases, but patients are getting used to prioritizing their comfort. They can now have access to medicines through home delivery. Even questions can be answered, and help offered through a digital portal - scheduling appointments has never been so easy!

Clinics and pharmacies should offer public digital platforms for personalized attention and quick information. For this, medical records can be digitized and digitalized. By having an updated and accurate digital database, the experience can be personalized, creating accounts where patients and clients can consult results, medical studies, and consultation history, among others.

3. Staff training

The idea of digitizing processes sounds terrific, but is it realistic? For this to become a truth, staff and assistants need to become friends with technology and be able to take advantage of it. Is it that only the younger generation knows how to use digital platforms? It is not about replacing human talent with robots or much younger people. It is more about adopting holistic, native, and user-friendly solutions and training employees to know how to use them. As discussed, AI is here to make people's lives easier, not more complicated. Industry leaders are responsible for opting for solutions that enable a true 360 customer experience.

Human talent is fully capable of coexisting with AI. They complement each other. Saving time and effort generates more opportunities and contributes to growth.

Health and pharma PLAUTI

Adopting holistic solutions bridges the digital divide

Just as companies within industries invest in acquiring state-of-the-art machinery, researching new pharmaceuticals, and opening more businesses, they must invest in their internal platforms. Progress moves in tandem.

Skimping digital solutions will only slow progress and directly affect the relationship with the public. Therefore: Let's make AI our best friend.

Do not forgot about checking Plauti's Whitepapers:

Is the healthcare industry sacrificing quality in exchange for speed?

Digital transformation: How the pharmaceutical industry can benefit from the boom

About the Author
Daniela Cajigal
Daniela Cajigal Content Marketer
Hungry for more?
View resources