The 4 Best Deduplication Solutions on Salesforce AppExchange in 2025
The more you take, the more you leave behind. What could that be? Can you solve this riddle? Fortunately for us, the answer is not data. When you remove bad data from your environment, whether it's Salesforce or another CRM, you leave behind the good data. In this case, less is more. Today, we're talking about duplicate data. And trust me, the more you can get rid of it, the better. Let's jump right in and compare the four best solutions we found on the Salesforce AppExchange today.
Oh, the answer to the riddle? You'll find that at the bottom of the article ;)
Every company has "bad apples" in its data. That could be outdated records, duplicate records, or even worse – flawed or incorrect data. If your company is using Salesforce, then you’re aware that managing a growing number of records can be tricky and time consuming. Not only does it take up time, but poor data quality can also negatively affect your companies' activities, especially the ones aimed at growth. Duplicate data is one of the biggest problems in data quality, and to get on top of it, you need a deduplication solution that matches your companies' unique needs. To help you along your path to discovering the right fit for you, here are the top solutions of 2025 with the pros and cons of each. If you're looking for an alternative deduplication solution, this article is just for you!
Top Deduplication solutions for accurate Salesforce data:
1. Plauti Deduplicate
Plauti Deduplicate is a top-notch solution for deduping your Salesforce records. It’s one of the top-rated solutions on the Salesforce AppExchange and also scores high on the G2 ratings website. Additionally, it is 100% Salesforce native. Listed below are some of the main features of Plauti Deduplicate.
Features & benefits:
- Unlimited user access – Plauti Deduplicate offers an unlimited number of users who can use the application. This is a very big bonus since the people who work with the data the most often know best how to correct bad data.
- Insights & Audit Logs
Ever tried convincing leadership to invest in data cleanup without solid numbers to back you up? It’s tough. That’s why visibility matters. With Plauti’s dashboards, you don’t just guess how clean your data is—you see it. From how many duplicates you’ve resolved to trends in new dupe creation, you’re equipped to make smarter decisions (and build a business case). Add to that the Audit Log, which tracks every merge, delete, and change—so nothing slips through the cracks. It’s transparency, accountability, and strategy all in one place. - Real-Time Prevention
Duplicates don’t just sneak in—they stroll in through manual entry, imports, and synced systems. That’s why Plauti doesn’t just clean up after the fact—it stops messes before they happen. With real-time alerts built right into your record forms, users get a heads-up when a dupe is detected. Want to block them completely? You can. Prefer to allow exceptions? That’s fine too. Either way, you're embedding smarter decisions at the point of entry—and keeping chaos out. - Cross-Object Deduplication
Imagine this: one customer, three records—one in Leads, one in Contacts, one in a custom object. Sound familiar? It’s a common mess that leads to disconnected teams and disjointed customer experiences. Cross-object deduplication changes the game by linking and resolving duplicates across multiple objects. Whether standard or custom, it unifies your view and stops those awkward moments where two reps unknowingly contact the same person. Clean data doesn’t stop at one object—and neither should your dedupe tools. - Advanced &Custom End user capabilities – There are capabilities available specifically for end users so you can tailor the needs of your organization. For instance, perhaps you don’t want end users to have the ability to merge duplicate accounts. Instead, set their permissions so that they can flag an account for merge, which can later be done by your administrator.
- Fuzzy matching – You can scan duplicate records by using advanced fuzzy matching methods. This helps you detect records with spelling errors and typos, or company names written in different formats, for instance. Of course, exact matching is also possible.
- Advanced Integration – When performing integration, you have an advanced and customizable set of rules available. From Apex plugins, flow actions, Lighting Components and more. Plauti leads the way when it comes to integration, with access to various API’s and customisation options.
- Salesforce native – Plauti Deduplicate is designed from the ground-up to run 100% native inside Salesforce, so all data stays inside your environment.
- Cloud & Local Processing
Big dedupe jobs don’t have to mean big problems. Whether you're working with millions of records or running into Salesforce governor limits, Plauti’s flexible processing engines have your back. Need speed and collaboration? Offload to our Azure-powered cloud engine. Want to keep everything in-house for security or compliance? Go local. Either way, you're not stuck waiting for long jobs to finish—or crossing your fingers they won’t time out. Just power, flexibility, and real-time teamwork. - Process Large Data Volumes - Plauti Deduplicate has proven to work with millions of records. Another powerful feature is that you can leverage your own hardware to enhance the processing abilities of Plauti Deduplicate, meaning you can have your duplicate results for larger jobs much faster.
- Automation – Using the rest API, you can process incoming records directly.
- Excellent Customer Support – Plauti is ranked very high for their outstanding customer support. With response times inside half an hour, rest assured you’re in good hands with Plauti support.
- APIs & Custom Components
Your org isn’t one-size-fits-all—so your deduplication strategy shouldn’t be either. With REST and Apex APIs, command-line tools, and customizable Lightning components, Plauti plays well with your workflows. Want to trigger dedupe scans during onboarding? Need cleanup built into a custom app? Done. These tools give developers the flexibility to make deduplication part of their broader automation and integration strategy—without compromising user experience.
Try Plauti Deduplicate for free today!
2. DataGroomr
DataGroomr is powerful deduplication software that makes use of machine learning to eliminate bad data. The fact that it uses machine learning makes this solution interesting and sets it apart from the others. Here are some of the highlights of DataGroomr.
Features & benefits:
- No need for filters – Identify duplicates without using a filter. Whenever you merge duplicates, the software is learning from your actions and improving itself using its machine learning abilities.
- Lightning Component – See duplicates when you’re in Salesforce with a lightning component that can be added to any record page layout.
- Import abilities – The “Importr” feature checks data on import files against existing Salesforce data and stops duplicates from being imported.
- Auditing – See a full list of all actions taken by DataGroomr using its auditing feature.
- Automating — You can automate actions like verify, merge, convert and others easily.
- Machine Learning — As mentioned, this solution makes use of machine learning and therefore it can learn and adapt to your processes as you use it. This may help speed up some processes.
3. Cloudingo
Cloudingo is another well known tool for taking control of duplicate records. It’s worth noting to make the most of this products deduplication functions you will need the paid version of Cloudingo. Additionally, Cloudingo is not Salesforce native. That said, examine some of the features and benefits of this solution.
Features & benefits:
- Find duplicates – Cloudingo scans your entire Salesforce org for matches. The results are shown on a single dashboard which makes it easier to view and take control of the results.
- Matching duplicates – You can match records based on user-defined values which use a combination of Salesforce fields using exact, fuzzy or matching styles.
- Import and Update – Match records on import files against current Salesforce records so no duplicates enter your records.
- Sync and Integrate – Cloudingo’s API gives you the ability to sync and identify master records between Salesforce, Salesforce integrations and other on-premises or cloud applications.
- Process large sets of data – Up 50k records can be processed.
4. At Home - No Duplicates
No Duplicates is one of the newer deduplication tools for Salesforce. It’s free (during the unlimited trial period) and it’s hard to argue with something that’s free. It’s also native to Salesforce. Let’s look at some of the other features.
Features & benefits:
- Free – During the unlimited trial period you can use No Duplicates for free – hard to beat that!
- Good interface – The interface is intuitive and makes its functions learning easy.
- Salesforce Native – As a native Salesforce solution all your data is processed within your own environment.
- Fuzzy Matching – No Duplicates has fuzzy matching abilities so it will catch simple data errors like typos, for instance.
- Scheduling – Schedule deduplication processes so you can perform heavy duty tasks on weekends of after office hours.
- Custom Objects – Besides traditional objects you can also run tasks on custom objects.
How to choose the right Salesforce data cleaning solution for your company
Although all the solutions mentioned in this post are viable solutions, every company has different needs and therefore finding the best for your company is what matters most.
One key thing to consider in this process is how many users need to access the deduplication tool. It might be that you only require a couple of users to manage duplicate records, in which case having unlimited user access won’t be a big factor for you. However, if you’d like you whole sales team to be able to access some features of data cleaning, then having unlimited user access is a great benefit.
At Plauti, we believe that since the sales, marketing and customer support teams are often the ones working hands-on with the duplicates, they know best how to deal with them. Not only does it save time, but it allows them to be active members in keeping clean data. You can also customize these features so that certain privileges, such as merging, are not available to certain groups.
The size of your Salesforce org is another key factor when deciding what duplicate management system is the best for you. If you are a large company with hundreds of thousands, or perhaps even millions of records, Plauti Deduplicate is the definite choice as it can process millions of records and can even be sped up by using company hardware to perform the task. If you are a smaller organization with only a couple thousand records, then Cloudingo, Datagroomr or No Duplicates will work fine.
To conclude this article, it’s worth pointing out that there is no "magic formula" that will fit the needs of every company in every situation. Instead, deciding on the right solution involves carefully examining the criteria of each solution and deciding which one fits the needs of your company best, almost like finding a shoe that fits you comfortably. Additionally, duplicate prevention is a critical aspect of any solution. For instance, while No Duplicates can detect duplicate data, it is limited in preventing duplicate data for occurring. On the other hand, Plauti Deduplicate offers advanced prevention features, such as live alerts to users who are creating duplicate records. You can also customize how these situations are dealt with.
If you’re looking into duplicate management solutions and would like to learn more about how Plauti Deduplicate can help your organization, you can download a free trial and test it out for yourself. To help you get the best results, get in touch with one of subject experts at plauti.com and they’ll help you set up and tailor Plauti Deduplicate to meet the specific goals of your organization.
What? You're still here? Did you come looking for the answer the riddle? The answer is (drumroll please) "footsteps"!
