How Pro Juventute used Plauti to save 5 hours a week and cut costs by 10%, so they could focus on what truly matters: helping children
The cost of poor data quality in non-profit organizations
For non-profit organizations (NPOs), maximizing operational efficiency and maintaining strong donor relationships are mission-critical. Yet, the challenge of duplicate records and inaccurate data in CRM systems, such as Salesforce, can hinder fundraising efforts, inflate costs, and erode constituent trust. Industry-wide studies estimate that companies (not just NPOs) lose millions of dollars annually to bad data, from duplicate mailings to wasted staff hours.
How can organizations overcome these barriers while scaling their impact? Switzerland’s leading children’s charity, Pro Juventute, found the answer with Plauti’s Salesforce-native deduplication and data management tools.
About Pro Juventute
Founded over 100 years ago, Pro Juventute is Switzerland's premier non-profit dedicated to supporting the healthy development and welfare of children, youth, and familiesTheir mission is delivered by a team of 230 passionate employees. Pro Juventute is headquartered in Zurich and has 5 regional offices, providing essential counseling, education, and support programs.
Size: 230 employees
Location: Zurich, Switzerland
Industry: Non-profit, charity
Plauti customer since: February 2023
About Pro Juventute
Founded over 100 years ago, Pro Juventute is Switzerland's premier non-profit dedicated to supporting the healthy development and welfare of children, youth, and families. Their mission is delivered by a team of 230 passionate employees. Pro Juventute is headquartered in Zurich and has 5 regional offices, providing essential counseling, education, and support programs.
Size: 230 employees
Location: Zurich, Switzerland
Industry: Non-profit, charity
Plauti customer since: February 2023
The challenge: duplicate contacts threatening efficiency and donor experience
As Pro Juventute migrated to Salesforce in early 2022, their ambition was to modernize their donor relationship management and streamline all operational workflows. However, the transition revealed a costly issue: massive-scale data duplication.
Key Issues Identified:
- 10% of 600,000 contact records were duplicates, over 60,000 records causing confusion across departments.
- More than 5 hours per week spent on manual data deduplication, preventing staff from focusing on value-driven initiatives.
- Increased costs and donor frustration due to multiple mailings, duplicate donation receipts, and inconsistent communications across programs.
“ We knew duplicates would be an issue, especially post-migration. But with over 60,000 duplicate contacts, manual merging simply wasn’t feasible. ”![Martin Seifert]()
Martin Seifert CRM & Data analyst, Pro Juventure
The need: scalable, automated data cleansing for Salesforce
Manual data deduplication was not only labor-intensive but also error-prone, especially at scale. Pro Juventute recognized the critical need for a Salesforce-native deduplication solution that could:
- Rapidly identify and merge duplicate records.
- Enable mass data merging with robust error handling.
- Run automated data cleansing jobs without disrupting daily operations.
- Offer real-time duplicate prevention on web forms for ongoing data integrity.
The solution: Plauti Deduplicate
Following a strong recommendation from another non-profit organization and an internal vetting process, Pro Juventute selected Plauti Deduplicate, the leading Salesforce duplicate management solution, as their platform of choice.
Why Plauti?
- Seamless Salesforce integration: 100% Salesforce native for compliance and performance.
- Mass Merge capabilities: enable high-volume, complex deduplication with accuracy.
- Real-time API checks: prevent duplicate creation from web forms and bulk imports.
- Dedicated customer success: personalized onboarding, weekly workshops, and expert support.
Implementation highlights
With dedicated support from Plauti's Customer Success team:- Implementation began in February 2023.
- Weekly workshops with Customer Success Manager Bram ensured seamless setup, configuration, and adoption.
- Twelve automated nightly jobs were created, each tackling different deduplication scenarios.
- A live search feature empowered fundraising and program staff to proactively manage data quality daily.
- Plauti's API was integrated for real-time duplicate checks on web form submissions and adapted to handle large-scale address imports, which are crucial for efficient donor acquisition in Switzerland.
Implementation highlights
With dedicated support from Plauti's Customer Success team:
- Implementation began in February 2023.
- Weekly workshops with Customer Success Manager Bram ensured seamless setup, configuration, and adoption.
- Twelve automated nightly jobs were created, each tackling different deduplication scenarios.
- A live search feature empowered fundraising and program staff to proactively manage data quality daily.
- Plauti's API was integrated for real-time duplicate checks on web form submissions and adapted to handle large-scale address imports, which are crucial for efficient donor acquisition in Switzerland.
“ Plauti’s mass merge was a game changer. The support we received was exceptional. The best in class! ”![Martin Seifert]()
Martin Seifert CRM & Data analyst, Pro Juventute
The verdict: quantifiable impact on costs, productivity, and donor relationships
The adoption of Plauti's deduplication software produced transformative results across the organization.
| Impact Area | Result |
|---|---|
| Mailing cost saving | 10% reduction in annual mailing expenses |
| Admin hours reclaimed | 5 hours per week saved, freeing staff for higher-value work |
| Improved stakeholder communications | No more duplicate fundraising appeals or tax receipts, sharper donor experience |
| Preserve trust | Personalized communication with the right data makes donors feel valued |
| Seamless day-to-day ops | Automation and live search features boost end-user confidence and flexibility |
“ Preventing duplicate communications is critical for non-profit organizations because it directly impacts donor relationships, trust, and operational efficiency. Here's why. Duplicate messages appear unprofessional and can erode donor confidence in the organization, can make them feel annoyed or disengaged, whilst personalized communication makes donors feel valued; duplicates disrupt this. ”![Martin Seifert]()
Martin Seifert CRM & Data analyst, Pro Juventute
Strategic benefits
- Improved outreach ROI: no more wasted spend on duplicate materials or donor fatigue from double solicitations.
- Operational scalability: fully automated data hygiene supports future growth without increasing admin burden.
- Data-driven decision making: reliable, unified records underpin analytics, reporting, and impact measurement.
Next steps: ongoing innovation in non-profit data management
Pro Juventute is committed to expanding its data ecosystem by integrating new sources, such as volunteer management systems, event registration platforms, and educational programs. Meanwhile, they are ensuring that data quality remains a cornerstone.
Upcoming initiatives
- Integration of new data sources: enhanced CRM capabilities to support expanding services.
- Continuous scenario-based deduplication: automated workflows tailored to evolving data needs.
- Ongoing collaboration with Plauti: leveraging feedback and evolving platform features for long-term success.
“ As our data grows, Plauti Deduplicate becomes ever more crucial. We rely on Plauti to maintain world-class data quality… and they deliver! ”![Martin Seifert]()
Martin Seifert CRM & Data analyst, Pro Juventute
Ready to achieve world-class data quality in Salesforce?
Pro Juventute's transformation is proof: smart data management isn't just about saving money, it's about amplifying impactWith Plauti, NPOs and companies worldwide are:
- reducing operational costs;
- reclaiming valuable staff time;
- elevating constituent and donor experience;
- achieving sustainable CRM data excellence.
Ready to achieve world-class data quality in Salesforce?
Pro Juventute's transformation is proof: smart data management isn't just about saving money, it's about amplifying impact. With Plauti, NPOs and companies worldwide are:
- reducing operational costs;
- reclaiming valuable staff time;
- elevating constituent and donor experience;
- achieving sustainable CRM data excellence.
