Why Salesforce’s Informatica deal proves your AI strategy starts with data quality

Salesforce’s definitive agreement to acquire Informatica for $8 billion signals a bold market direction. It isn’t just about expanding a tech stack; it’s about building a trusted data foundation. One that enables safe, scalable, and agentic AI. Data transparency, data governance, metadata management, and master data management (MDM) are shifting from technical afterthoughts to C-suite imperatives.

When the world’s #1 CRM vendor aligns with this vision, the message for every business is clear: Trusted data is now non-negotiable, for AI and human-driven decisions alike.

“ The world’s leaders in CRM and data management are now echoing what Plauti has believed from the start: AI and automation are only as powerful as the trust you have in your data. At Plauti, our mission is to turn every Salesforce record into a source of confidence, empowering organizations to move beyond data potential and achieve real, AI-ready outcomes. ”

Sten Ebenau CEO at Plauti

Why AI initiatives underperform: the pitfall of incomplete data readiness

It’s tempting to think that integrating new platforms or connecting shiny AI tools is the answer. But as too many CIOs have learned, true AI readiness depends on the quality of data at the source; inside the very CRM where their business happens.

The real problem isn’t just fragmented data across systems. It’s the messy, duplicated, or incomplete records living right inside Salesforce, hidden from enterprise-scale governance and classic MDM tools.

Here's what happens when in-app data is ignored:

• AI models draw from inconsistent, outdated, or duplicate records.
• Automations deliver the wrong recommendations, or none at all.
• Analytics fail to reflect customer reality, eroding confidence in decision-making.,
• Teams waste time second-guessing, manually auditing, or hesitating before acting on it.

Even as Salesforce and Informatica lead the industry on macro-level integration and control, the ‘last mile’, the data that powers every customer interaction, every sales process, every automated workflow, remains a blind spot for most organizations.

If your AI is built on untrusted data, your outcomes will always be suspect.

“ Data quality isn’t just a back-office or IT concern. It’s the central engine for growth, innovation, and customer trust. For today’s organizations, investing in data quality in Salesforce is essential. Not just for operational efficiency, but for turning data into data they can actually trust. Just then, this becomes a competitive advantage. ”

Sten Ebenau CEO at Plauti

Turning Salesforce's data into confidence and competitive advantage

Salesforce’s Informatica deal draws the map. Plauti gives you the keys to unlock the prize. Because Plauti takes Salesforce’s vision further: delivering ‘trusted data’ and true ‘data transparency’ not just across integrations, but within the beating heart of the business: the Salesforce platform itself.

How Plauti extends Salesforce's trusted data foundation:

• AI-ready at the source: Plauti verifies, duplicates, manipulates, and assigns data continuously inside Salesforce, ensuring every record is trustworthy and immediately actionable by humans and AI alike.
• In-app, in real-time: No exporting, no external siloes. Data quality is enforced where your teams create, modify, and use it: within Salesforce.
• True data transparency: Teams gain crystal-clear visibility into which records can be trusted, which need attention, and how every action impacts AI and operational outcomes.
• Empowering confident action: With Plauti, doubts vanish. Sales can reach out, service can solve, and AI can recommend. Everyone moves forward, confident in the data fueling every step.

Global enterprises already use Plauti to close the ‘last mile’ gap, securing high-value, AI-ready data, without heavy IT projects or loss of agility. And once the data quality is automated and transparent, businesses realize the full ROI of their Salesforce investment.

Move from data potential to data confidence

Every interaction, whether driven by people or AI, now demands data that is not just available but also trusted. Salesforce and Informatica’s deal has set a new standard, and Plauti stands ready to deliver on it.

Ready to take control of your in-app data quality, AI readiness, and business confidence?

• Download the Plauti AI-Ready Data Guide to discover how to turn Salesforce into your ultimate competitive asset.
• Reach out to Plauti and request a demo to see trusted data and true transparency in action.
• Explore Plauti’s Solutions for in-platform data quality, serving enterprises that refuse to compromise.

Trusted Data. Confident Action. It's more than a tagline. It’s the backbone of how leading organizations are winning with Plauti.