The Salesforce-native deduplication engine

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Trusted by top global brands

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Plauti Deduplicate - Quick Tour

Find, clean, and prevent duplicates in bulk, real-time, and with live prevention. The most advanced deduplication app that is native to Salesforce.

Plauti Deduplicate - AI merge recommendations

Plauti AI Merge Recommendation analyzes every field in context and shows why each choice is the best fit, giving you clearer, smarter merge decisions.

Plauti Deduplicate - AI match recommendations

Plauti AI Match Recommendation evaluates every field in context and predicts which records truly match. See the reasons and confidence score before you decide, so you spend less time sifting and more time fixing data.

Plauti Deduplicate - Scheduled Jobs with Auto Merge

See how Plauti Deduplicate keeps your CRM clean automatically. We’ll set up a Scheduled Job that runs every night, uses AI Match Recommendations, and safely auto‑merges duplicates for you.

Plauti Deduplicate - Real-time Lead Duplicate Prevention

See how Plauti Deduplicate stops duplicate Leads as reps type. We’ll use smart matching to flag potential duplicates in real time, so your CRM stays clean from the start.

Deduplicate with confidence

Native deduplication in Salesforce.
No exporting/syncing CRM data to external platforms just to clean it.
No extra security model or shadow database.
Actions are logged and auditable where teams already work.

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“The native integration with Salesforce was the most significant factor. The ability to create custom reports and audit logs within Salesforce made Plauti's solution stand out.

Hans van den Bosch Global CRM Program Manager at Xerox

Read the full story

Roche Diagnostics automates deduplication with Plauti Deduplicate

We sat down with Ana Marquez Salazar from Roche Diagnostics. She shared how Roche’s CRM team streamlined their workflow by replacing manual data merges with reliable automation.

How Pro Juventute used Plauti to save 5 hours a week and cut costs by 10%

For non-profit organizations (NPOs), maximizing operational efficiency and maintaining strong donor relationships are mission-critical. Yet, the challenge of duplicate records and inaccurate data in CRM systems, such as Salesforce, can hinder fundraising efforts, inflate costs, and erode constituent trust.

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Build, integrate, and automate directly in your code with clean, reliable data. Everywhere you need it.

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Top-rated on Salesforce AppExchange

Plauti Deduplicate gets the job done

Tyler Palef / CRM Manager at Toronto Metropolitan University Mar 3, 2023

We use Plauti Deduplicate to automatically identify identical records in our system and merge them. For that purpose, it does its job very well. The tool has a "set it and forget it" mentality.

Incredibly helpful

Jim Ryan / CIO at All Copy Products

It makes merging easy for everyone. The best thing I can say about it is the support. They are always responsive to any questions or job setups. We merged 3 databases into Salesforce. This product has helped free up storage and get rid of the dupe data.

Very good product

Daniel Eglin / Fundraising Data Manager at Greenpeace

Great results when it comes to Duplicate Management. Very good introduction from Plauti Customer Support.

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