Cloudingo vs Plauti Deduplicate. Which one is right for enterprise Salesforce deduplication?
Looking for a Cloudingo alternative? This article breaks down why Plauti Deduplicate might be the better choice. It compares features, ease of use, and Salesforce integration, while highlighting why smart deduplication is key to keeping your CRM clean, accurate, and frustration-free.
TL;DR If you are comparing Cloudingo with Plauti Deduplicate for Salesforce, both solve duplicate data, but they suit different situations
Cloudingo is a capable, admin-friendly dedupe tool, good for smaller orgs or teams mainly running periodic cleanups. Plauti Deduplicate is the better choice if you need serious, long-term data quality inside Salesforce. It is 100% Salesforce-native, handles very large data volumes, supports complex fuzzy matching, offers strong automation and scheduling, and comes with AI Match Recommendations to review fewer records while fixing more. For enterprise orgs, multiple objects, and stricter governance and security needs, the article clearly recommends Plauti Deduplicate as the best Cloudingo alternative and often the better strategic platform overall.
TL;DR
If you are comparing Cloudingo with Plauti Deduplicate for Salesforce, both solve duplicate data, but they suit different situations. Cloudingo is a capable, admin-friendly dedupe tool, good for smaller orgs or teams mainly running periodic cleanups.
Plauti Deduplicate is the better choice if you need serious, long-term data quality inside Salesforce. It is 100% Salesforce-native, handles very large data volumes, supports complex fuzzy matching, offers strong automation and scheduling, and comes with AI Match Recommendations to review fewer records while fixing more. For enterprise orgs, multiple objects, and stricter governance and security needs, the article clearly recommends Plauti Deduplicate as the best Cloudingo alternative and often the better strategic platform overall.
Your problem: duplicate data in your salesforce org. The solution? Well, truth be told, this isn’t really a "one size fits all" answer. That’s because the answer to this question may depend on the unique needs and requirements of your organization. If you've been using or learning about duplicate management tools for Salesforce, you might be wondering what alternatives are available to you.
One popular and well-known solution is Cloudingo by Symphonic Source. They offer some great functionality and deduping power. One the other hand, you might have also heard about Plauti Deduplicate. Plauti Deduplicate also provides powerful functions to help an organization manage and eliminate duplicate records. So, how different are these two solutions? Here are some differences between them at a glance:
Cloudingo vs Plauti Deduplicate
Plauti Deduplicate overview
Cloudingo has a good reputation and ranks well on the Salesforce AppExchange, but you might be asking yourself what some of the differences are compared with Plauti Deduplicate, and whether Plauti Deduplicate is a good alternative to Cloudingo.
Although they both address a similar need, they tackle the problem in different ways. Plauti Deduplicate is a comprehensive Salesforce data quality tool designed to help organizations identify and eliminate duplicate records within their databases. It is particularly focused on providing robust duplicate detection and management capabilities within the Salesforce CRM platform. Plauti Deduplicate employs advanced algorithms and fuzzy matching techniques to identify duplicate records within Salesforce. It also offers flexible matching rules that can be customized to suit the organization's specific requirements. For instance, users can define which fields to compare, assign different weights to each field, and set the threshold for determining duplicates.
Features & benefits
Unlimited User Access
Plauti Deduplicate allows unlimited users, enabling the people closest to the data to identify and resolve issues effectively.
Insights & Audit Logs
Make data quality visible. With dashboards showing resolved duplicates and trends, you can confidently advocate for cleanup efforts. The built-in Audit Log tracks every merge, delete, and change—ensuring full transparency and accountability.
Real-Time Prevention
Stop duplicates before they enter your system. Real-time alerts flag potential dupes during data entry, imports, or syncs. Choose to block duplicates entirely or allow exceptions—giving you control at the point of entry.
Cross-Object Deduplication
Unify records across Leads, Contacts, and custom objects. Cross-object deduplication ensures teams work with consistent data and avoid duplicate outreach—creating a cleaner, more connected customer experience.
Advanced End-User Controls
Customize user permissions—allow users to flag duplicates for review while restricting merge rights to admins. This keeps control where it belongs without limiting engagement.
Fuzzy & Exact Matching
Use fuzzy matching to catch typos, alternate spellings, or variations in names. Exact matching is also available for stricter control.
Advanced Integration
Take advantage of customizable integration with support for Apex plugins, Flow actions, Lightning Components, and multiple APIs. Plauti is built to fit seamlessly into your environment.
Salesforce Native
Built entirely on Salesforce, Plauti Deduplicate ensures all data stays within your org for maximum security and performance.
Cloud & Local Processing
Handle millions of records with flexible processing options. Use cloud-based power for speed or keep everything local for security and compliance.
High-Volume Data Handling
Process large datasets quickly—especially when leveraging your own hardware to enhance performance.
Automation
Automate deduplication using REST APIs to process records as they arrive.
APIs & Custom Components
Integrate deduplication into your workflows using REST and Apex APIs, command-line tools, and customizable Lightning components.
Outstanding Support
Plauti is known for top-tier support, with response times under 30 minutes—ensuring you’re always backed by experts.
Plauti Deduplicate Pros
Native = Seamless Integration: Native Salesforce solutions are specifically designed to integrate seamlessly with the Salesforce platform. They leverage Salesforce's built-in functionality, data structure, and user interface, making the implementation process smoother and more straightforward. Non-native solutions, on the other hand, may require additional configuration, mapping, and integration efforts to work with Salesforce.
Familiarity and Consistency: Native Salesforce solutions utilize the same user interface, navigation, and terminology as the core Salesforce platform. This familiarity allows users and administrators to quickly understand and adopt the new solution without a steep learning curve. Non-native solutions may introduce a different interface or workflow, requiring users to adapt to a new system and potentially undergo additional training.
Processing options – When it comes to processing options, Plauti Deduplicate is unparalleled. Plauti Deduplicate allows for full flexibility when it comes to processing data and is the only solution to offer three types of processing options:
- Local machine – use your local machine to run a job
- Salesforce – run a job inside the native Salesforce cloud
- Plauti Cloud – for large jobs and more processing power, run your job in the Plauti Cloud.
Plauti Deduplicate Cons
Undo Button - It would be great to have an undo button for certain actions.
Plauti Deduplicate Pricing
You can download Plauti Deduplicate at AppExchange, and try all features for free for 14 days. Every business is unique: data, process, budget, and tech. That’s why Plauti offers customized pricing tailored to your needs.
Usually, additional seats come at extra cost, but this is not the case with Plauti Deduplicate. Plauti Deduplicate includes unlimited seats on every available edition. Having unlimited seats to assign to your users is a powerful feature. You can easily delegate data hygiene tasks to more users, extending the power of all the features available. The philosophy at Plauti is to enable all users to be a part of the data hygiene journey.
Try Plauti Deduplicate for free today!
Cloudingo overview
Cloudingo is a data deduplication as well as data quality management tool designed to help organizations identify, merge, and eliminate duplicate records in Salesforce. It offers a range of features and functionalities to streamline the deduplication processes and utilizes advanced algorithms and techniques to identify duplicate records within Salesforce. Let’s explore some of the core features.
Core features
- Mass import records –Use CSV or tab delimited files to import records while the wizard scans for duplicates.
- Clean & dedupe – Clean up and delete records using customizable conditions. You can also automate several of the deduplication tasks. For example, you could choose to run them on a Sunday while nobody is using the system.
- Undo merge – Undo a merge and restore records to a previous state.
Cloudingo Pros
Undo merge – Cloudingo offers more features than those related to duplicate management. It offers standardization and data enrichment abilities. It’s only mainly duplication abilities you’re after, it might be overkill. That said, Plauti also offers a comprehensive suite solution with validation features, and more.
Cons
Cloudingo Pricing
Trial version – Free 10-day trial
Standard version - $ 2,500 per year
Professional version – $ 6,000 per year
Enterprise - $ 10,000 per year
Top Cloudingo Features vs. Plauti Deduplicate: A Smart Comparison
1. Custom Filters & Automated Matching
Cloudingo delivers powerful, customizable filters—apply fuzzy logic, cross-field rules, and advanced matching to pinpoint dupes with precision.
Plauti Deduplicate offers equally flexible matching logic, enhanced by real-time duplicate prevention and batch processing, giving teams the edge where Cloudingo leans on periodic cleanup.
2. Merge, Undo, and Restore
Cloudingo lets you merge records manually or in bulk, with the added reassurance of undo-and-restore functionality—even after merges.
Plauti Deduplicate also supports merge operations and audit trails—and for added safety, detailed audit logs ensure every action is reversible and transparent.
3. Real-Time & Scheduled Automation
Cloudingo offers both scheduled dedupe jobs and Real-Time Merge, which acts immediately when dupes enter the system.
Plauti Deduplicate matches that with real-time prevention alerts and batch/stream processing options (local or cloud-based), ensuring duplicates are stopped before they infiltrate your CRM.
4. Data Import & Deduplication
Cloudingo’s Rapid Import wizard allows you to upload files, match against existing records to avoid duplicates, and even convert records along the way.
Plauti Deduplicate does this too—supporting real-time validation and deduplication during imports, all within the Salesforce UI, so you don’t break workflow momentum.
5. Auditing & Reporting
Cloudingo features pre- and post-merge reports, dashboards, and audit tracking for visibility and oversight Cloudingo.
Plauti’s Insights & Analysis dashboards deliver similar, high-level trend insights, plus even deeper compliance with detailed audit logs that pinpoint who did what—and when.
6. Integration & Extensibility
Cloudingo supports REST APIs, integrates with Marketo, ERPs and other systems, and enables syncing across platforms.
Plauti goes further with REST and Apex APIs, Flow Actions, and Salesforce-native Lightning components—allowing full dedupe automation, aligned with your internal Salesforce processes.
7. Custom Object Support & Security
Cloudingo safely dedupes custom objects (like Opportunities, Cases, Products), offers role-based access, and robust auditing for multi-user environments Cloudingo Salesforce AppExchange.
Plauti matches this, offering cross-object deduplication, audit logs, and secure, scalable data governance—all built within Salesforce’s own security model for seamless compliance.
Choosing Between the Two
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Cloudingo excels in flexible filter rules, visual dashboards, and undo capabilities.
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Plauti Deduplicate strengths lie in real-time prevention, tight Salesforce integration, scalable local/cloud processing, and audit-focused transparency.
Both are powerful tools—and it could be argued that Plauti brings a more proactive, deeply integrated approach towards data management.
In our last table of this article, we will look at some ratings from the popular tech comparison website G2.
*Bear in mind, these scores can change over time, so be sure to check out the latest scores for accuracy.
*Bear in mind, these scores can change over time, so be sure to check out the latest scores for accuracy.
At an ever-increasing rate, data quality tools are being utilized in organisations. As this trend grows, companies are searching for secure, efficient software solutions that tailor to their needs and pain points. At the end of the day, the choice between Cloudingo and Plauti Deduplicate will always depend on your specific needs and priorities.
It is recommended to thoroughly evaluate both options and consider factors such as cost, user experience, customization options, integration capabilities, and customer support before deciding. When researching various alternatives, it's essential to consider factors such as reliability and user-friendliness, automation, the size of your data sets as well as the results you hope to achieve. When you know exactly what you are looking for, finding the solution will become easier.
First published: August 17, 2023 - Updated January 22, 2026
Cloudingo vs Plauti Deduplicate FAQ (Frequently Asked Questions)
What is the best Cloudingo alternative for Salesforce deduplication?
Plauti Deduplicate is one of the strongest Cloudingo alternatives for Salesforce deduplication, especially for teams that want a native Salesforce solution with deep matching, automation, and governance. It helps prevent duplicates at the source and clean up existing data at scale, all inside Salesforce.
How does Plauti Deduplicate compare to Cloudingo on Salesforce?
Both Cloudingo and Plauti Deduplicate are proven tools for managing duplicates in Salesforce. Cloudingo works well for admin-led cleanup projects and smaller orgs that mainly need periodic dedupe jobs. Plauti Deduplicate goes further for larger or more complex orgs with Salesforce-native processing, AI-assisted matching, and strong support for ongoing prevention and governance.
Is Plauti Deduplicate native to Salesforce?
Yes, Plauti Deduplicate is 100% native to Salesforce. This means all processing happens inside your Salesforce environment, which helps with performance, security, and compliance. Your admins and users can manage duplicate data using the interfaces and permissions they already know.
Can Plauti Deduplicate handle millions of Salesforce records?
Yes, Plauti Deduplicate is built to handle very large data volumes and can scale to millions of Salesforce records. It supports batch jobs, scheduling, and performance settings that help you process big datasets safely without disrupting business users.
Does Plauti Deduplicate support AI for duplicate detection and matching?
Plauti Deduplicate includes AI Match Recommendations to help you review fewer records while fixing more duplicate data. The AI assists in detecting likely matches and proposing safe merge decisions so your team can focus on edge cases instead of manually checking every record.
Can I migrate from Cloudingo to Plauti Deduplicate without losing data?
Yes, you can move from Cloudingo to Plauti Deduplicate without losing Salesforce data. The migration usually focuses on reviewing your current matching rules, cleaning up any open merge queues, and then setting up Plauti Deduplicate rule sets and jobs that match your requirements. Your underlying Salesforce records stay in place.
Is Cloudingo still a good choice for smaller Salesforce orgs?
Cloudingo can still be a good fit for smaller Salesforce orgs that mainly need periodic cleanup runs and do not have strict governance or very high record volumes. For teams with more complex data, multiple objects, or long-term prevention requirements, Plauti Deduplicate will usually be the better strategic option.
How do I choose between Cloudingo and Plauti Deduplicate for my team?
If your Salesforce org is large, has multiple teams and objects, or needs ongoing prevention and governance, Plauti Deduplicate is usually the best choice. If you run a smaller org and only need occasional cleanup projects, Cloudingo may still be enough. The right decision comes down to your data volume, complexity, and how important native processing and AI-assisted matching are for your business.
