EOS Partners invests in Plauti: Same team, more power for data quality innovation

What does, and doesn't change for customers?

Let's start with the simple part.

What doesn't change:

• Plauti stays Plauti
  We remain an independent software vendor focused on Data Quality Management: same brand, same products, same roadmap direction.
• Same leadership and culture
  Sten stays on as CEO. Our leadership and company culture stay in place. That was a key condition for doing this deal.
• Same focus on Salesforce and Microsoft Dynamics
  We continue to build CRM-native data quality solutions for Salesforce and Microsoft Dynamics environments.
• Same support and contracts
  Your contracts, SLAs, and points of contact do not change because of this partnership.

What improves:

• More product innovation
  With EOS Partners on board, we can invest more in our platform. That means faster improvements across deduplication, data verification, data assignment, and related workflow.
• Stronger focus on AI-readiness and compliance
  Keeping CRM data clean is now also about making it reliable for AI and meeting stricter compliance demands. We can now allocate more resources to this.
• Faster international growth
  We can expand our teams and presence in key regions, while staying focused on Salesforce and Microsoft Dynamics ecosystems.

Why we brought in EOS Partners

Over the last years, Plauti has grown into a trusted data quality partner for enterprise and mid-market customers around the world. With that growth came new questions: how do we keep moving faster, while staying true to what made Plauti work in the first place?

To answer that, we looked for a long-term investor who understands software, CRM, and B2B, and who respects founder-led companies. EOS Partners checked those boxes.

“ In selecting a partner, it was important to find someone who could help amplify Plauti’s strong growth momentum while staying true to our culture and values. EOS brings a long-term mindset and will support us in scaling internationally, expanding our offering, and further reinforcing our position within the Salesforce and Microsoft Dynamics ecosystems. ”

Sten Ebenau CEO, Plauti

EOS Partners manages around €500m and invests in mid-market companies in software and tech-enabled services across the DACH region, Benelux, and the Nordics. They bring experience, a network, and patient capital. We bring the product, customers, and team. Together, we aim to build an even stronger Data Quality Management platform.

Our focus remains: mission-critical data quality for CRM

Plauti was founded on a simple idea: if your CRM data is not reliable, nothing built on top of it will be reliable either. Not your reporting, not your customer journeys, and not your AI models.

That idea doesn't change. We will keep building mission-critical, CRM-native data quality solutions that help you:

• detect and fix duplicates
• validate and enrich data
• control assignments and routing
• keep data compliant and ready for AI

Now, we just have more resources to do it better and faster.

Thank you

To our customers and partners: thank you for trusting us with something as important as your data quality. This new chapter with EOS Partners is about doubling down on that responsibility, not changing course.