EOS Partners invests in Plauti: same team, more power for data quality innovation

Plauti has partnered with EOS Partners, a private equity firm based in Munich, Germany. CEO Sten Ebenau continues to lead the company alongside the current management team.

New partner. More investment. Same Plauti.

What changes for customers?

Nothing about your contract, your support, or Plauti's roadmap changes because of this partnership. What changes is the pace: the same team, with more capital behind it.

What stays the same:

• Plauti stays Plauti. It remains an independent software vendor with the same brand, the same products, and the same roadmap direction.
• Same leadership and culture. Sten Ebenau stays on as CEO, and the leadership team and company culture stay in place. That was a condition of the deal.
• Same focus on Salesforce and Microsoft Dynamics. Plauti continues building CRM-native data quality tools for Salesforce and Microsoft Dynamics environments.
• Same support and contracts. Existing contracts, SLAs, and points of contact do not change.

What gets more investment:

• Faster product development. With EOS Partners on board, Plauti can invest more in the platform, meaning faster improvements to how it detects and fixes duplicates, verifies data, and assigns and routes records.
• AI-readiness and compliance. Keeping CRM data clean is now also about making it reliable for AI and meeting stricter compliance requirements, and Plauti can put more resources behind that work.
• Faster international growth. Plauti can expand its teams and presence in key regions, while staying focused on the Salesforce and Microsoft Dynamics ecosystems.

Why did Plauti bring in EOS Partners?

As Plauti grew into a data quality partner for enterprise and mid-market customers worldwide, the team needed a way to keep moving faster without losing what made Plauti work in the first place. That meant finding a long-term investor who understood software, CRM, and B2B, and who would respect a founder-led company. EOS Partners met that bar.

EOS Partners manages around €500m and invests in mid-market software and tech-enabled services companies across the DACH region, Benelux, and the Nordics. EOS brings capital, a network, and experience scaling software companies; Plauti brings the product, the customers, and the team.

Data quality across the CRM lifecycle stays the focus

Plauti was founded on one idea: if your CRM data isn't reliable, nothing built on top of it is reliable either, not your reporting, your customer journeys, or your AI models. That idea doesn't change.

Plauti will keep building CRM-native data quality tools across the full lifecycle:

• Monitor — check data health and get alerted when something breaks.
• Clean — find and merge duplicates, and standardize fields.
• Prevent — validate records at entry and stop duplicates before they're created.
• Act — route and assign records, and automate workflows on data you can trust.

The difference now is resourcing: the same roadmap, with more capacity to move on it.

Thank you

To Plauti's customers and partners: thank you for trusting us with something as important as your data quality. This new chapter with EOS Partners is about doubling down on that responsibility, not changing course.