On the record, as it is filled
Email, phone and address get checked as you type — with suggested fixes for addresses, before anyone saves.
Clean
Emails, phones
and addresses that actually work
Your CRM stores whatever was typed in. It cannot tell you if the email works, the number connects, or the address is real. Verification checks all three and saves the result on the record.
What changes once contact data is checked
Before Plauti
- You find out an email is bad when the campaign bounces.
- Phone numbers arrive in a dozen formats and half will not dial.
- Nothing on the record says whether any of it was ever checked.
WithPlauti
- You find out when the job runs, before the send.
- Numbers get checked and put into one format.
- The result and the date sit in fields you own.
What we check
Each check saves the result, a standardized version of the value, and the date it ran.
Email
Whether the address can actually receive mail. The result is valid, spam trap, risky, invalid or unknown.
Phone
Checks the country code and the number itself, then puts it into one consistent format.
Address
Checks the address is real, then writes it the way that country writes addresses. Works in 240+ countries. Coordinates optional.
Fix what you already have
Run a job over the records already in your CRM. Filter which ones, and schedule it to repeat.
Running it at volume
Jobs work through your existing records in batches, and can repeat on a schedule.
Where verification runs
Batch jobs over existing records
Filter the record set, pick the fields and checks to run, then let auto-process handle the outcome — fixed where it can be, flagged where it can't.
Status, value and date on every record
Results land in fields you choose, one set per check. "Is this reachable, and when did we last look?" becomes a question the record can answer on its own.
Reporting with the tools you already have
The outputs are ordinary fields, so coverage and error-rate dashboards live in your CRM's own report builder, no separate tool, no second data store.
Your automations, and forms
Verification runs inside your own automations, and the same rules apply to web forms and portals, before that data ever becomes a record.
Does it work the way you need it to?
The four things admins check before running this on real data.
Scope and permissions
You choose which objects and fields to check and which checks run on each. Your existing profiles, permission sets and sharing rules apply as they are.
- Works on standard and custom objects.
- Results go into fields you own.
- Separate access for running jobs and checking single records.
What leaves your CRM
Only the field being checked goes to a specialist partner. The result comes back and is written to the record.
- No bulk export.
- No copy of your CRM held outside it.
- Email and phone stay in the region you pick.
Customer quote
Email validation
"This app has been a game changer for us. Now we can simply run a validation job and send the mailing out with confidence!"
Ethan Hartter
Flatiron Health
Frequently asked questions
Isn't this what a validation rule already does?
No. A validation rule checks that a field is filled in and looks roughly right. It cannot tell you whether mail arrives, a number dials, or an address exists. Verification checks all three against external sources, on new records and existing ones.
What exactly gets checked?
Email deliverability, returned as valid, risky, spam trap, invalid or unknown. Phone country code and number structure, normalized to one format. Postal addresses parsed, verified and formatted across more than 240 countries and territories, with optional coordinates.
Does our data leave the CRM?
Only the value of the field being checked does. That value goes to a specialist validation partner and the result is written back into fields you own. There is no bulk export and no external system holding a copy of your CRM.
Where are validations processed?
Email and phone validations stay in the region you select: the EU means the Netherlands and Germany only, the US stays in the United States.
Can it check the records already in our database?
Yes. Batch jobs run over existing records, filtered to those with no status yet or last checked beyond a cutoff you set. Jobs can be scheduled so the backlog does not rebuild.
How does this help with deduplication??
Verification runs first. Standardized values give the matching engine one form of each to compare instead of several, which improves accuracy and lowers the risk of merging the wrong records.
See how it works
Talk with one of our experts to see how that works for your use case.