Refining Our Identity, Strengthening Our Commitment to Trusted Data
Plauti has refined its brand and values around one belief: trusted data leads to confident action, especially now that AI agents work directly with customer data.
- Data quality
Blog
Practical writing for admins and consultants: deduplication, validation, routing, and the failure modes that only show up at scale.
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New Look, Same Data Quality Tools: What's Changing for You
Plauti's naming and interface are changing to reflect how Monitor, Clean, Prevent, and Act fit together. Nothing about the functionality you use every day is different.
- Data quality
- Salesforce
- Deduplication
How Accurate CRM Data Boosts Customer Satisfaction Scores
Inaccurate CRM data quietly erodes every customer interaction it touches. Here is how data accuracy lifts CSAT scores, and the practices that keep records clean and reliable over time.
- Data quality
- Deduplication
- Automation
The Hidden Costs of Poor CRM Data Quality in Salesforce
Bad CRM data costs more than reps realize: missed follow-ups, wasted time, and reports nobody trusts. This guide covers where those costs hit and a five-step plan to fix them in Salesforce.
- Data quality
- Salesforce
- Deduplication
How Segmentation and Personalization Improve Customer Engagement
Segmentation groups customers by shared traits; personalization tailors the message to each group. Together they raise satisfaction and conversion, but only if the underlying data holds up.
- Data quality
- Automation
How Booksy Cleaned Up Its Salesforce Data to Drive More Bookings
Booksy consolidated its customer records in Salesforce and removed duplicates, giving every team one view of each customer and lifting bookings from targeted campaigns.
- Salesforce
- Deduplication
- Consulting
Bad Salesforce Data: 10 Risks, Root Causes, and How to Reduce Data Loss Risk
Duplicate, incomplete, and outdated Salesforce records create real risk: lost pipeline, compliance exposure, and irreversible data loss. Here are the 10 risks, their causes, and how to reduce them.
- Salesforce
- Data quality
- Deduplication
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