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Writing and customer stories on Salesforce and Dynamics 365 data quality — deduplication, validation, routing, and what breaks when data drifts.

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  • Cover illustration for the Mastering Salesforce Data guide

    Complex Data Management Scenarios in Salesforce

    Three scenarios where native Salesforce tools run out: enriching thin records, deduplicating across objects, and migrating data without losing relationships.

    • Salesforce
    • Data quality
  • Cover illustration for the Mastering Salesforce Data guide

    Challenges of Salesforce Data Management

    Seven recurring problems in Salesforce data management, from duplicate records to thin reporting, and why the AppExchange is where most teams go next.

    • Salesforce
    • Data quality
  • Illustration of a rolling pin, mixing bowls, and whisks on a counter next to boxes labeled Informatica, Salesforce, and Record Validation.

    Salesforce Address Data: Informatica vs Plauti

    Plauti and Informatica both validate Salesforce address data. This compares coverage, live validation, integration effort, and pricing, so Salesforce teams can see which tool fits their setup.

    • Data quality
    • Salesforce

  • How NPG Cut Duplicate Data in Salesforce with Plauti

    NPG, a German media company on Salesforce, cut duplicate customer records with Plauti, automating over 90% of merges and freeing time once spent cleaning data by hand.

    • Deduplication
    • Salesforce
    • Automation
  • Abstract isometric illustration of orange and dark blue-gray cube blocks, arranged like a data skyline.

    How AI Is Changing Sales, Marketing, and RevOps

    ChatGPT's rise pushed AI into mainstream business use almost overnight. Here's its early impact on sales forecasting, marketing personalization, and revenue operations.

    • AI and data quality
    • Data quality
    • Automation
  • Abstract isometric illustration of orange and dark blue-gray cube blocks, arranged like a data skyline.

    The Business Impact of Clean CRM Data

    Forecast accuracy, marketing spend, decisions, customer experience: eight concrete places where clean CRM data — and deduplication specifically — changes business outcomes.

    • AI and data quality
    • Data quality
    • Deduplication

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