How Chicago Fire FC Eliminated Duplicate Fan Records in Salesforce
Chicago Fire FC uses Plauti to find and merge duplicate fan records in Salesforce, cutting data cleanup tasks from up to an hour to a couple of minutes.
- Salesforce
- Deduplication
Resources
Writing and customer stories on Salesforce and Dynamics 365 data quality — deduplication, validation, routing, and what breaks when data drifts.
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Salesforce Data Resources Worth Bookmarking
Fourteen places to learn Salesforce data management, from Trailhead modules to admin-run podcasts, organized by what each one is actually good for.
- Salesforce
Native vs. Non-Native Salesforce Data Quality Tools
How to tell whether a Salesforce app is actually native, what that buys you in security and speed, and how to get more out of one once you've picked it.
- Salesforce
Calculating the ROI of Clean Salesforce Data
The 1-10-100 rule, what poor data costs in customer experience, and a worked example: cleaning 20,000 duplicates out of a 100,000-record Salesforce org.
- Salesforce
- Data quality
Salesforce Data Management Essentials
The first chapter of Mastering Salesforce Data: why Salesforce's CRM growth raises the stakes on data quality, and what counts as data purity and precision.
- Salesforce
- Data quality
Managing Duplicate Records with Salesforce's Native Tools
How Salesforce's built-in Matching Rules and Duplicate Rules work, how to set one up, and the specific record and API limits that cap what they can do alone.
- Salesforce
- Deduplication
Validation and Verification in Salesforce
What Salesforce Validation Rules actually check, how to build and test one, and the specific situations — lead conversion, mass transfer — where they don't fire.
- Salesforce
- Data quality
Salesforce Data Loader vs. Data Import Wizard
A field guide to Salesforce's two native import tools: the Data Import Wizard for smaller jobs, the Data Loader for bulk work, and where each one runs out.
- Salesforce
- Automation
Premium Data Solutions for Salesforce
Why organizations look past Salesforce's native tools for premium data solutions: five recurring needs, from complex integration to deeper analytics.
- Salesforce
- Data quality
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